James & Steel Ltd Branding Update

Ahead of Interzoo 2024, the biggest pet industry trade show on the calendar, J&S needed a new design for their catalogue.

I proposed to make a full change to the company brand style from the previous dark design to a brighter, pop art style. The idea behind this switch was to give the company marketing materials that would look like nothing else at the show and, therefore, help us stand out.

The proposal was accepted and I set about designing the new catalogue and matching leaflet. Following this I implemented the style into the new bespoke stand.

The project was a success, attracting much attention at Interzoo with the new style receiving many compliments.

These materials will be used again at Pats Telford 2024.